Reverse Perspective is a progressive media company specialising in the development and marketing of holographic media into Ireland.

Reverse Perspective hold the exclusive Irish rights to Movi-Poster™, the world's first full motion, full colour Interactive Hologram, and are now launching this product into the Irish market.
The members have advertising (creative, strategic & account management), financial, and marketing backgrounds, and have recently enlisted the award winning Kavaleer Productions as their animation service provider.
Traditionally, holographic media had been limited in size and substrate (usually a metallic foil), and consisted of simple monochromatic 3D static imagery.
Consequently, these technical limitations have restricted the feasibility of use within most commercial markets, with the exception of security (i.e. ticketing, credit cards, security documents etc.).
Through ongoing research and development, it is now possible to produce high-volume output of 600 X 500mm interactive holograms-currently the largest in existence- onto tri-acetate film, while the characteristics of image content include; full 3D, full colour and full motion-up to75 individual frames per hologram.

Due to the nature of the product, live presentations are the only method to accurately convey the full potential of the medium. Through this strategy we received both favourable and encouraging responses from brand leaders, and we have signed up our first major Irish clients for Ireland's first holographic advertising campaigns, which have gone live from November, 2004. [Read more]